Real influence, real results. 

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Influencer marketing based purely on volume: mass PR send-outs (bye), sending 50 influencers on a trip (boring), and so on, is dead. 

 

But real, thoughtful influencer ambassadorship? Is here to stay.

 

In my 2.5 years at SO…? I’ve carefully curated influencer partnerships which represent not only the brand but its target audience and what the audience cares about. 

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I’ve focused on influencers who resonate with nostalgia, fans of the brand engaging organically, and yes, even ‘celebrity’ influencers.

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Let's dive into it!