Case Studies
I have a strong foundation in Economics and a sharp instinct for social media!
I offer a unique perspective on what drives consumer behaviour and demand and how this can be leveraged within a social media strategy. I've worked with clients from small business to big global power houses - revitalising their social media presence.
I love channelling my insight into bold strategies and data-driven performance!
Generator - SMM
A hospitality brand based in several locations across Europe, looking for social media management with a focus on growing their following, increasing engagement and elevating the brand positioning through social media. Curated bespoke influencer lists for a community driven event in Stockholm and Copenhagen.
SO...? Fragrance - SMM
UK’s no.1 Body Mist & Body Spray brand (Mintel). Social media management, brand aesthetics & product photography, social media strategy, growing & engaging with the brands’ online community, client partner relations, implementing an influencer marketing strategy with new talent and contract editing.
&Diamonds - SMM
A luxury watch brand established during lockdown, required social media management with focus on growing their account and increasing brand awareness. I designed a bespoke social strategy for their launch in Harrods, managed 2 giveaways and created bespoke content for growth and in 6 months reached over 1K followers.
NakedCo. - SMM
A female owned beauty business launched in November 2021, looking to grow their brand's online presence, improve the aesthetics of their instagram and build a strong online community with focus on natural beauty and women empowerment. The key to growth was influencer outreach and bespoke content.
Digital Marketing
In this success story, my client previously managed their website in-house. We designed a bespoke email and web strategy. The successful outcome was a 128% increase in the website's visitors from direct, email marketing, socials and other traffic sources.
As a freelancer, I created articles on the hottest social media updates and tips, management of their female entrepreneur's interview journal and a digital marketing strategy. The success of this project lead to project management of the agency's course launch.
Newsletter Marketing
My client operated a security vault business in Dubai and required monthly newsletters for WhatsApp marketing, in order to grow brand awareness and retain customer attention.
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During the annual project timeline, I created successful newsletter campaigns on a range of topics including jewellery trends, diamonds, luxury watches, culture and history.
Project Management
My client wanted to build a social media management and influencer marketing course and I successfully brought the vision to life. I took full ownership of the process from industry and keywords research, initial web design, and overall launch strategy to briefing the graphic designer for socials & ad content, building the website and the email marketing strategy.
Content Creation
I've created organic content (static and video) for my personal blog page, the agency's Instagram and TikTok and for several of the brands/clients I've worked with.
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Here are some examples of my work and some insights.